Brand
Brand Guidelines
The official brand of Thuna Foundation. Everyone telling our story — partners, volunteers, printers and the press — can use the assets on this page as they are.
A kinder tomorrow, together.
01 — The Logo
The Thuna wordmark
The Thuna logotype is hand-drawn script lettering — soft, human and unmistakable. The sparkles and the sweeping underline are part of the mark: keep them intact and never redraw them.
Primary wordmark — Deep Teal on Warm Cream
Charcoal on Soft Sand
Cream on Deep Teal
White on Charcoal & photography
Clear space
Keep a clear space of X on every side of the wordmark, where X equals the height of the letter “T”. Nothing — text, image edges, other logos — enters this zone.
XXMinimum sizes
Below 120 px wide, the sparkles and script details begin to close up.
220 px160 px120 px — minimumLockups
The script wordmark locks up with the organisation name in tracked capitals —THUNA FOUNDATION — with an optional tagline of the three brand words: CARE · COMPASSION · TOGETHER. These lockups come from the official brand board.
Please don’t
Five habits that damage the mark. If in doubt, use the wordmark exactly as it appears in the download files.
Don’t stretch or squash
Don’t rotate the wordmark
Don’t recolour outside the palette
Don’t add shadows or outlines
Don’t let it sit on low contrast
02 — Colour
Colours that reflect care, trust, dignity and hope.
Seven colours form the complete palette. Warm neutrals carry the page, deep teals anchor the brand, and sage adds a soft, living accent. Click any value to copy it.
Logo, headings, strong accents
Primary brand colour
Secondary elements
Main background
Cards, sections
Body text
Logo on dark, contrast
Accessibility — verified contrast
Ratios measured with the WCAG 2.1 formula — AAA needs 7 : 1, AA needs 4.5 : 1.
| Combination | Ratio | Grade |
|---|---|---|
| Charcoal on Warm Cream | 11.8 : 1 | AAA |
| Charcoal on Soft Sand | 9.8 : 1 | AAA |
| White on Deep Teal | 7.6 : 1 | AAA |
| Deep Teal on White | 7.6 : 1 | AAA |
| Deep Teal on Warm Cream | 6.8 : 1 | AA |
| Cream on Deep Teal | 6.8 : 1 | AA |
| Charcoal on Sage Green | 5.4 : 1 | AA |
| White on Thuna Teal | 4.7 : 1 | AA |
| Cream on Thuna Teal | 4.3 : 1 | Large only |
| White on Sage Green | 2.4 : 1 | Avoid |
03 — Typography
Warm, clear and unhurried
The logotype is custom script lettering. Around it, two freely available typefaces carry the voice.
Logotype
Custom hand-drawn script. Never set the name in a substitute script font — always use the wordmark files.
Display — Quicksand
Aa
ABCDEFG · abcdefg · 0123456789
Rounded, calm and friendly — for headings, buttons, labels and lockup capitals.
Text — Nunito Sans
Aa
ABCDEFG · abcdefg · 0123456789
A gentle humanist sans for paragraphs, captions and forms — quiet at small sizes.
Both families are free and open source — available from Google Fonts.
04 — Downloads
Brand assets
Use these files as provided — never redraw the wordmark, recolour it outside this palette, or alter its proportions.
Download all assets
Every wordmark variant and the brand board, in one ZIP file.
thuna-wordmark-deep-teal.svg
Default wordmark on cream, sand and white.
thuna-wordmark-charcoal.svg
Print and high-contrast contexts.
thuna-wordmark-cream.svg
On deep teal and other dark grounds.
thuna-wordmark-white.svg
On photography and dark imagery.
thuna-brand-board.png
The original brand board with the full palette.
For partner, press and co-branded use, or for the full brand book, write tohello@thunafoundation.org.